In short, yes!
Read More: Google Shopping
The following are some significant advantages that Google Shopping may provide your retail or e-commerce company:
Increased Visibility of Products
With the help of the most widely used search engine worldwide, selling your items on Google Shopping may greatly increase the number of people who see them.
Additionally, by using the service, you may increase the number of times your brand appears on a single Google Search results page, which increases the number of prospective clients who may see your business.
For instance, Google may show all four in the search results at once if you mix conventional Search advertisements with free and paid Google Shopping listings and your website ranks naturally for the relevant query.
Exposure To Customers With Strong Buying Intentions
It goes without saying that most people who visit the Google Shopping page with the intention of making a purchase do so. Therefore, trying to have your items listed for free on one of the most well-known shops in the world makes perfect sense.
Furthermore, Google Search displays both sponsored and free Google Shopping listings only when they are judged to be a relevant match for the user’s search intent.
Eye Appeal
Comparing shopping advertising to text-only ones, the former are less visually appealing.
Users are more likely to obtain meaningful results when they see real product photographs when they search for a certain product or do some research to find out what colors, styles, and sizes are available.
How to Include Items in Google Shopping
Having familiarized yourself with the fundamentals of Google Shopping and its potential benefits for company expansion, let’s examine the steps involved in registering for an account on the site.
1. Register for an account on Google Merchant Center
To list your items on Google Shopping, you must first create an account with Google Merchant Center.
This will act as a central location from which you can control Google’s display of your product catalog.
The setup procedure is rather clear-cut.
You’ll be prompted to validate your website, submit some basic company details, and select whether you want clients to check out through Google or on your website.
Additionally, you will have the choice to accept free product listings!
2. Produce Superior Product Photos
As we’ve already seen, product photographs are crucial to shopping advertisements, so you should make sure every one of your images is of the highest caliber.
This implies that every picture should have a clear background to correctly and clearly display the goods.
Thus, take care to stay away from any picture borders, overlays, or colorful backdrops. Additionally, unless the product is a part of a bundle, you should only include one product per image.
3. Include Your Product Catalog
The submission of your product feed is the next stage. The product feed is a file that contains a list of every product you wish to advertise on Google Shopping, as we previously discussed.
A spreadsheet may be used to format the product feed, with each product having its own row and the attributes listed in separate columns.
Within Google Merchant Center, a template data stream is available.
Google will require the following characteristics in order to produce both paid and free product listings:
Identification: To uniquely identify the product, use a stock keeping unit (SKU).
Title: A precise and comprehensive overview of the product.
Description: A thorough rundown of the merchandise.
Availability: Indicating if the product is accessible right now.
Price: Specifying the product’s total cost.
Link: Entering the product landing page’s URL.
A URL pointing to the primary picture of the product.
Upload the file to Google Merchant Center after finishing your product feed.
Each product will have one of the following statuses when it is submitted to Google Merchant Center: Active, Pending, Disapproved, or Expiring.
Here you will discover comprehensive information on each status and its meaning, along with instructions on how to verify the state of your products.
To obtain further assistance with developing and submitting your product feed, view this Google video:
Note: By default, each file is restricted to a maximum of 100,000 entries. (However, you can make a request to change this.)
4. Connect Your Ads and Google Merchant Center Accounts
If you haven’t already, create an advertisements account and link it to Google Merchant Center in order to advertise your items through Google Shopping advertisements.
To join both accounts, select the Account linking option from the Google Merchant Center settings menu.
Next, select Link account located under the Google Ads segment.
5. Launch Your Online Shopping Initiative
After connecting the two accounts, you must set up a Google Shopping campaign.
This may be configured using Google Ads or Google Merchant Center. For the latter, follow these steps:
Choose Campaigns and then Launch New Campaign.
After deciding on your campaign’s goal, choose Shopping under Campaign type.
Give specifics about your campaign, including the name of the campaign, the locations, the bidding plan, the daily budget, and the timeline.
Select the kind of ad group you wish to create for your campaign (newcomers to Google Shopping should create an ad group called Product Shopping).
Ad group name, maximum CPC price (or cost-per-engagement bid for Showcase Shopping ad groups) specified, and you’re good to go!
Last Words
Google Shopping gives customers an easy-to-use yet effective approach to find the things they desire, all in one location, at the greatest price.
The platform not only spares customers the trouble of going from online store to online store in search of the best offer, but it also gives them the ability to make more educated purchasing decisions by organizing a variety of product information and user evaluations in an organized manner.
Google Shopping gives retailers and e-commerce companies the chance to connect with a sizable base of extremely driven consumers.
Furthermore, Google’s recent decision to make the platform available to all merchants at no cost has given companies like yours a previously unheard-of chance to attract new clients for no money.